San Giorgio Training • Branding
Brand identity for a personal training project rooted in discipline and focus.
The Need
San Giorgio Training was created by a personal trainer looking to build a brand that felt strong, committed, and human — something that stood apart from traditional fitness clichés. The challenge was to design a system that communicated structure, but with personality.
San Giorgio Training was created by a personal trainer looking to build a brand that felt strong, committed, and human — something that stood apart from traditional fitness clichés. The challenge was to design a system that communicated structure, but with personality.
The Solution
We developed a bold, type-driven identity with a clear voice and versatile applications. The graphic system uses strong layouts, minimal color, and dynamic type to express movement, energy, and focus — aligned with the trainer’s values and personal approach.
We developed a bold, type-driven identity with a clear voice and versatile applications. The graphic system uses strong layouts, minimal color, and dynamic type to express movement, energy, and focus — aligned with the trainer’s values and personal approach.
Our Role
Visual identity, brand strategy, art direction, typography, applications.
Visual identity, brand strategy, art direction, typography, applications.
