The story
It was a project promoted by Pourtau for its authorized dealer Renault. It was a mobile agency that toured different parts of the province of Buenos Aires offering the benefits of the Plan Rombo.
The work
We developed a microsite whose main axis was a map where you could follow a tour to different cities where the Pourtau team was doing promotions. In addition, the platform counted with plans of Renault, the information about the project and a form of contact.
Renato
We created the illustration of a character, which we call Renato - by Renault - in order to liven up the campaign and attract the attention of a wider audience segment, since it not only appeared on the microsite, but also in graphic applied to the Renault Master and in several flyers.
Direction: Lautaro Ferreyro y Nicolás Rasilla
Illustration: Leon Franchimont
Design: Kevin Rakita
Coding: Ramiro Pina
Copywriting: Sofía Quintela
Illustration: Leon Franchimont
Design: Kevin Rakita
Coding: Ramiro Pina
Copywriting: Sofía Quintela
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