Guana • Brand Identity
Visual identity for a Costa Rica-born lifestyle brand inspired by surf culture, community and the Pura Vida way of living.
The Need
GUANA needed to consolidate its visual identity by refining and systematizing years of previous designs. The goal was to bring clarity and consistency while preserving the brand’s authentic, laid-back spirit and strong connection to coastal life.
The Solution
We developed a subtle yet distinctive identity system rooted in simplicity, flexibility and timelessness.
GUANA needed to consolidate its visual identity by refining and systematizing years of previous designs. The goal was to bring clarity and consistency while preserving the brand’s authentic, laid-back spirit and strong connection to coastal life.
The Solution
We developed a subtle yet distinctive identity system rooted in simplicity, flexibility and timelessness.
The refreshed wordmark, earthy color palette and handcrafted graphic elements create a visual language that feels natural, warm and enduring. The system was designed to work seamlessly across apparel, in-store communication, posters and digital platforms, allowing the brand to grow while staying true to its origins.
Our Role
Brand identity, visual system, art direction, typography & color palette, Illustration & iconography, applications across print, space and social media.
Our Role
Brand identity, visual system, art direction, typography & color palette, Illustration & iconography, applications across print, space and social media.
Photos by Belén Rod
