CR Surfboards • Pro Models
Design system for an Argentinian surfboard brand and its pro model collection.
The Need
CR Surfboards was launching a new line of pro model boards and needed a visual system to highlight each surfer’s identity while staying consistent with the core brand. The challenge was to create something bold and versatile, ready to live on fiberglass.
CR Surfboards was launching a new line of pro model boards and needed a visual system to highlight each surfer’s identity while staying consistent with the core brand. The challenge was to create something bold and versatile, ready to live on fiberglass.
The Solution
We designed a graphic system built around strong type, contrast, and color to give each model its own personality — while keeping the CR Surfboards essence intact. Each design was adapted to the surfboard’s format and flow, focusing on impact, readability and individuality.
We designed a graphic system built around strong type, contrast, and color to give each model its own personality — while keeping the CR Surfboards essence intact. Each design was adapted to the surfboard’s format and flow, focusing on impact, readability and individuality.
Our Role
Illustration, layout system, typography, surfboard graphic design.
Illustration, layout system, typography, surfboard graphic design.
Art direction + photos by americalatente
